NEW DELHI, Sept. 29 -- From platforms to proprietors: Swiggy and Blinkit are stocking their own shelves in a high-stakes race to dominate India's quick-commerce market.

Swiggy's decision to hive off Instamart into a separate unit mirrors Blinkit's inventory-led model, giving the platforms more control over pricing, assortment, and margins-but also exposing them to ballooning costs, warehousing headaches, and seller pushback.

India's quick-commerce market touched about Rs.64,000 crore in fiscal year 2025 (FY25), growing at a 142% CAGR (compound annual growth rate) between FY22 and FY25, according to a CareEdge report. Swiggy's Instamart and Blinkit (now part of Zomato, renamed Eternal) are competing alongside BigBasket, Zepto, and severa...