New Delhi, Sept. 24 -- Latest data from TAM AdEx shows digital advertising impressions rose 44% year-on-year in January-July 2026. Artificial intelligence (AI) companies are helping drive that growth: OpenAI ranked among India's top three digital advertisers, ahead of Google and Facebook. The shift points to a digital ad market that is broadening beyond e-commerce into services, software and technology.

Mint explains what this means for India's advertising market.

Digital advertising is no longer driven primarily by online shopping. Services accounted for 47% of digital ad impressions in January-July, making them the biggest contributor, according to TAM AdEx.

Ecom-Other Services was the largest individual category, with a 10% share of...