New Delhi, Oct. 6 -- Google is changing the way it ranks web pages as it prepares for a future in which search engines are run entirely by artificial intelligence. OpenAI, arguably its biggest challenger in decades, is offering personalised information discovery through AI via an early-stage experiment-ChatGPT Pulse. Others such as Perplexity are bringing AI agents to search.

As the way we discover information online changes, the biggest impact of this will be on businesses, especially small ones, which will need to ensure they can still be easily found online.

Mint explains what all these changes mean for business, consumers, and the future of the internet.

Conversations around AI search intensified after a subtle change to Google's s...