New Delhi, Aug. 7 -- The Delhi high court recently declared Nutella, a globally loved chocolate spread, a "well-known trademark" in India. This recognition is more than a nod to popularity. It's a legal safeguard to protect the brand's identity, reputation, and consumer trust from misuse and counterfeiting.
Nutella now joins the ranks of elite names such as Haldiram's, Peter England, Taj Hotels, and the likes of late Ratan Tata, who received this level of protection under Indian trademark law.
Mint explains why more brands are moving courts for the 'well-known' tag and how they use it.
The Nutella verdict on 28 July followed a 2021 raid that uncovered nearly 1 million counterfeit Nutella jars in India. The packaging closely mimicked th...
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