MUMBAI, Aug. 17 -- Nestle Milkmaid has launched a new TV commercial (TVC), conceptualized by BBH India and directed by filmmaker Ram Madhvani, marking yet another addition to the brand's long-running storytelling about home-made desserts and family joy. The film continues to underline what Milkmaid has stood for in its 113-year history: warmth, sweetness and the assurance of great taste in kitchens across India.

The stage is familiar: mother and son, desserts being prepared, and the brand positioned as the enabler of togetherness. The ad also introduces a new reusable pack, smartly highlighting convenience for today's households. It nudges Milkmaid beyond being a pantry product reserved for festivals into something more everyday. On pape...