New Delhi, June 23 -- FIFA World Cup's post-midnight timings mean it's not party time for India's high-street bars.

The tournament this year, hosted by the US, Canada and Mexico, has had a mixed impact on food and beverage players in India. The late timings have been a dampener on bars that hoped to make the most of one of the world's biggest sporting events. However, it may be a boon for food delivery companies and hotels with higher demand from fans who watch the matches in their homes and hotel rooms.

For quick service restaurants, the tournament has added momentum to an already growing late-night consumption trend. Wow! Momo co-founder Sagar Daryani said late night has become almost as important as lunch over the past 18 months. The...