New Delhi, Aug. 21 -- India's mid-size information technology (IT) outsourcers are quantifying new metrics to evaluate their short-term growth in a bid to counter macroeconomic and generative AI threats.

While companies focus on better project execution when uncertain macroeconomic conditions force clients to cut down tech spending, companies likeCoforge Ltd andPersistent Systems Ltd are sharing other benchmarks to provide more clarity on their progress on revenue in these gloomy times.

Coforge keeps a weekly count of the number of large deal proposals submitted.

"When it comes to sales execution, we do not only use the standard measures of TCV, ACV (total and annual contract value) signed or year-on-year growth delivered to measure ex...