New Delhi, Aug. 6 -- Diagnostics major Metropolis Healthcare is accelerating its expansion into India's tier-II and tier-III markets, capitalizing on a multi-year investment push designed to capture a growing shift toward organized healthcare.

This strategy is already yielding results: about 27-28% of Metropolis's business now comes from tier-III towns and beyond, markets that are growing at around 25-26%, significantly above the company's overall growth rate.

"The tier-III expansion and the outcome that you are seeing is a result of a very long journey. We have been investing in tier-II and tier-III towns for the past two to three years, knowing that they will definitely start turning towards the organized operators," managing director...