New Delhi, July 25 -- Meta platforms will end political, electoral, social issue advertising on its platform in Europe beginning October, due to significant operational challenges and legal uncertainties under EU rules targeting political advertising.

Meta's move comes after Alphabet unit Google's announced a similar decision last November, underscoring Big Tech's pushback against EU rules aimed at reining in their power and making sure that they are more accountable and transparent.

Published by HT Digital Content Services with permission from MINT....