Mumbai, July 18 -- FreshToHome, a Bengaluru-based online retailer of fresh fish and meat, is in advanced talks to raise $40-50 million in primary capital as it expands aggressively in the Middle East, according to two people with direct knowledge of the matter.

"The company has already raised a third of the capital from a Middle East-based family office and is in talks to raise the remaining amount over the next couple of weeks," said one of the people cited above.

The person added that some of the existing investors may also put capital in this round.

The company is also exploring partnerships with multiple entities in the region. "The Middle East has become their primary focus now as it is one of their most important markets," the pe...