New Delhi, Oct. 28 -- In the world of startups, business expansion requires a mix of creative marketing and strategic approach, but how do you make a big enterprise without getting lost? Mamaearth co-founder Ghazal Alagh recently shared her thoughtful perspective on building a unique roadmap navigating to long-term growth.

Unlike established companies, which rely on name recognition and large budgets, startups need high-impact efforts. The 37-year-old entrepreneur described the biggest threat to long-term growth in her latest post.

In a social media post on LinkedIn, she stated, "The biggest threat to long-term growth isn't losing consumers. It's allowing your product roadmap to be entirely defined by the needs of your past growth cycle...