New Delhi, May 31 -- A Chinese barbecue restaurant chain has gone viral for an unusual reason. It issued refunds to customers who never complained. That's why the restaurant has gone viral on social media.

Very Long Ago Lamb Skewers, which operates 142 directly managed outlets across China, took the initiative in early May. The chain contacted customers who had dined at 48,000 tables across 24 restaurants in February. It offered each of them a 50% refund on their mutton kebab bills.

The total cost of this gesture was 1.1 million yuan, equivalent to approximately US$162,000. In Indian currency, that's more than Rs.1.5 crore.

The reason was not a flood of customer complaints. The company internally identified that its roast had not been ...