New Delhi, Oct. 26 -- Katrina Kaif's beauty business is moving beyond its home market. Kay Beauty, the cosmetics brand she co-founded with Nykaa, has crossed Rs.350 crore in gross merchandise value (GMV).

This marked a significant milestone for a venture that began in India in 2019. Its next phase of growth is increasingly international, with products now available through British luxury beauty retailer Space NK.

The Rs.350-crore figure refers to GMV, which measures the value of merchandise sold, rather than the brand's valuation. The distinction matters because sales figures alone do not establish how much a business is worth.

According to Nykaa's November 2025 earnings call, Kay Beauty had crossed Rs.350 crore in GMV and ranked among...