New Delhi, Oct. 29 -- Karbonn is preparing to re-enter India's smartphone market with a new range of affordable devices aimed at Gen Z and content creators. According to a press release on October 29, the homegrown smartphone brand announced its comeback, indicating that it is aiming to appeal to budget-conscious consumers in the country, especially as smartphone prices have risen steadily.

The company hasn't revealed a date or price for its upcoming smartphones. However, Karbonn has begun to tease its Rebel 5G device on a dedicated microsite on Amazon. The shift is another attempt by the brand to boost its footing in India's saturated smartphone market through the lens of affordability and content.

Pradeep Jain, the CEO and managing di...