New Delhi, Feb. 24 -- The JSW Group, which acquired Akzo Nobel India Ltd last year, plans to plough the money that used to be paid as royalty for the Dulux brand back into its paints business and widen its market share.

JSW Paints acquired the decorative paints business of Akzo Nobel India, which includes the popular Dulux brand, for Rs.9,000 crore in June 2025. Earlier, 3% of the value of decorative paints sales was paid as royalty to its global parent for use of the brand, but that has now stopped.

"In the month of June 2025, we acquired the decorative IP and the Dulux brand is now owned by Akzo Nobel India. So, the royalty ceased to exist, which translates to roughly around 60 crore to 65 crore rupees, depending on the revenue trajec...