Mumbai/New Delhi, Oct. 27 -- Jaguar Land Rover (JLR) is stepping up localization and preparing to introduce four electric vehicles (EVs) in India over the next year, seeking to strengthen its position in the country's luxury car market as German rivals gain ground through locally assembled models and rising electric-car sales.

The Tata Motors Passenger Vehicle Ltd-owned British carmaker will begin assembling its best-selling Defender at its Pune-area plant within a fortnight, extending domestic assembly to almost its entire portfolio, the company said on Tuesday. The move is expected to reduce the prices of the sport utility vehicle (SUV) by up to 20%, potentially helping the company widen its customer base and compete more aggressively ...