New Delhi, Feb. 27 -- In a business environment shaped by rapid digital acceleration, splintering markets and shifting customer expectations, growth and marketing have become central to enterprise decision-making. Research by McKinsey & Company shows that companies with proactive growth leaders who prioritise digital transformation and agile marketing operations achieve up to 30% higher growth rates than competitors without such strategies. In this context, growth and marketing are no longer confined to campaign execution or brand communications, these functions now sit at the intersection of strategy, technology, revenue and customer experience, helping organisations enhance competitiveness, unlock new demand and improve efficiency and r...
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