New Delhi, Nov. 10 -- For years, a film's box office success was closely linked to its star cast, director and franchise appeal. However, the growing popularity of premium theatrical formats such as IMAX is adding another factor to the equation. Audiences are increasingly willing to pay higher ticket prices for films that promise a bigger visual experience.

From Ramayana to The Odyssey and Godzilla Minus Zero, recent releases have highlighted how premium screens can contribute to theatrical collections.

Indian film critic and trade analyst Taran Adarsh believes larger screens are helping films attract audiences, but their content remains the biggest factor.

"I think it's the premium formats and the larger the screens are, the more popu...