New Delhi, July 29 -- The Insurance Regulatory and Development Authority of India (Irdai) has made it mandatory to tag the authorised salesperson to every insurance proposal, policy and certificate, finalising a headline measure aimed at curbing mis-selling across the distribution chain.

The decision, taken at the regulator's 137th authority meeting in Hyderabad on 28 July, comes just two days after Irdai chairman Ajay Seth publicly made the case for it.

Speaking at the silver jubilee conclave of the Insurance Brokers Association of India on 26 July, Seth had said tackling mis-selling would require holding individual salespeople accountable, not just intermediaries, and that insurers should be able to trace every policy back to the poin...