New Delhi, Oct. 29 -- Apple's iPhone sales have fallen by up to 30% around Dussehra, with higher prices, limited festive discounts and longer replacement cycles weighing on demand in India. The slowdown raises questions about the company's growth momentum in the world's second-largest smartphone market, despite the launch of the iPhone 18 Pro series and the new iPhone Duo.

iPhone shipments in India are expected to decline by double digits this year from a record 14.3 million units in 2025, with the second half likely to drive the contraction, retailers and analysts told Moneycontrol.

"Retailer feedback points to softer sell-through, which is consistent with the price increases and the lack of festive offers. We expect festive demand acr...