New Delhi, Feb. 11 -- Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max in September, potentially alongside its long-rumoured foldable iPhone. While early reports have pointed to increasing production expenses, fresh analyst notes suggest the company may resist passing those costs on to customers.

According to recent supply chain research, Apple is aiming to keep the starting prices of the iPhone 18 Pro models broadly in line with the current iPhone 17 Pro series.

A research note from Jeff Pu of Haitong International Tech Research, seen by MacRumors, indicates that Apple is prioritising tighter cost control across its supply chain. The company is said to be focusing on "cost management" to ensure the next Pro models la...