New Delhi, Dec. 12 -- Indian households are undergoing a structural shift in investment behaviour, moving away from traditional deposits towards market-linked instruments and direct equities. According to Bain & Company, with trading platform Groww collaborating on the data for the How India Invests 2025 report, mutual funds and equities have emerged as the fastest-growing asset classes, outpacing deposits over the last five years.

The report projects that mutual fund assets under management (AUM) in India will exceed Rs.300 lakh crore by FY2035, supported by sustained investor activity and deeper household penetration, particularly in smaller cities beyond the top 30. These 'B30' cities, as defined by the Association of Mutual Funds of ...