New Delhi, Sept. 27 -- As the festive season approaches and health-conscious Indians prioritize their wellness goals, Instamart's Quick India Movement sale is delivering exceptional deals on fitness equipment and nutrition supplements. From premium protein powders to yoga accessories, this lightning-fast sale offers up to 90% off on top health and wellness brands.

If the Quick India Movement opening weekend is any indication, Gen Z is reshaping festive shopping baskets. Beyond the usual electronics and home buys, the surge in fitness equipment and nutrition products stood out, signaling how younger shoppers are prioritizing health even during a discount-heavy sale.

Health and wellness are growing categories on quick commerce platforms, ...