New Delhi, Sept. 17 -- The government is drawing up a calibrated strategy to boost shipments to key trade partners after noticing that exports haven't kept up with intent.

Although Indian exporters secured a record 721,000 certificates of origin in 2024-25, up from 685,000 in FY24, per government data, in some key markets exports declined.

A certificate of origin is critical for exporters as it authenticates goods shipped to countries with which India has a free trade agreement (FTA), allowing access to lower tariffs. However, trade experts say more CoOs do not guarantee higher exports, as factors such as competitiveness, non-tariff barriers, and demand conditions play a greater role.

The US's steep tariffs has also pushed policymakers...