New Delhi, Jan. 6 -- As dealmaking slows and investor patience thins, India's edtech sector is turning to a new learning model to capture low-intent, high-frequency users.
Platforms are increasingly betting on short, vernacular micro-learning-how to update an Aadhaar card, start a Rs.50,000 business, shoot a YouTube video-to capture low-intent, high-frequency users early in the funnel.
Priced as low as Rs.1 and consumed in minutes a day, this content is designed less to teach deeply and more to build daily engagement, turning everyday questions into habit-and habit into revenue.
The shift marks a clear break from outcome-led edtech, which relies on full-time teachers and structured curricula. Micro-learning platforms instead monetise c...
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