Bengaluru, Oct. 26 -- India's 10-minute service platforms saw increased festive bookings, as demand for instant household assistance surged between early September and late October.

The rising demand for such instant help services indicates the growing habit of expecting instant delivery that consumers have developed, following the rise of quick commerce players that promise to deliver food and groceries within a 10-minute time frame.

Platforms like Urban Company, Snabbit, and Pronto reported unprecedented traction, with bookings for cleaning, grooming, appliance repairs, and domestic help peaking during the Diwali run-up.

The quick service help model is built on the promise of delivering trained professionals within 10-15 minutes of b...