New Delhi, Oct. 2 -- Hyundai Motor India's management has a new worry: talent leaving its ranks amid rising competition from homegrown carmakers Tata and Mahindra and the entry of VinFast and JSW Motors.

The management has noted rising attrition in many of its regional offices and is beginning a series of measures to curb it, starting with an immediate interim salary increase for employees, according to a person directly aware of the developments.

"There have been many exits in sales and marketing functions in regional offices, which has prompted the decision to roll out about a 1-2% salary hike on top of the annual hike," the person said.

Hyundai confirmed it is implementing an interim hike as part of employee welfare measures but den...