New Delhi, Oct. 14 -- Hyundai Exter was launched as an upmarket and feature-laden SUV in the country, in an attempt to ramp up the South Korean automaker's market share in the Indian passenger vehicle market's utility vehicle segment, where the company has a strong footprint thanks to the Hyundai Creta. The Hyundai Exter SUV was launched with a wide range of segment-leading features that enhanced its appeal to consumers, especially the young-age buyers who seek more advanced technology-aided upmarket features in a car, rather than just buying a vehicle for commuting from one point to another. Now, following the GST rate cut, Hyundai has reduced the pricing of the Exter significantly, which further ramps up its appeal to consumers.

Hyunda...