New Delhi, Aug. 9 -- As millions of Indians celebrate Raksha Bandhan on Saturday, August 9, a shopkeeper's business trick of selling a Re 2 rakhi for Rs.50 is going viral.

In a viral Instagram video, a Rakhi wholesaler shared that a simple rakhi thread, costing Re 2, can be easily sold for Rs.10, Rs.20, Rs.50, and even Rs.100 if the packaging is right.

In the viral video, a wholesaler from Delhi's Sadar Bazaar instructs the content creator that he can sell a standard rakhi for a high price using elegant packaging. "The fancier your packaging, the higher the price you can charge," he claimed.

The shopkeeper also guaranteed that people would buy these rakhis for higher prices "without a doubt".

To explain his business trick, the wholesa...