New Delhi, Sept. 20 -- The frenzy surrounding the iPhone 18 Pro launch in India drew the usual massive crowds to Apple stores, but one buyer in Noida has sparked a social media debate over his unconventional financing method.

Waiting outside the Apple Store at DLF Mall of India, a Delhi man told India Today Tech that he sold his ancestral family gold to purchase the newly launched device in the coveted Burgundy colour for his wife.

The revelation quickly went viral and caught the attention of industrialist Harsh Goenka, who shared the video on X (formerly Twitter) to reflect on shifting financial priorities.

"Some people sell gold to buy a house. Some sell it for their children's future. This Delhi man sold family gold passed down from...