New Delhi, Oct. 15 -- Kim Kardashian proves once again she knows how to grab attention. Now, she has stunned the social media once again. The American socialite has launched one of her boldest SKIMS products yet, the Faux Hair Micro String Thong.

Released on October 14, the thong features a mix of curly and straight strings of fake hair. The product comes in 12 shade options, according to the brand's website.

SKIMS announced the launch with a fun 1970s-style parody video captioned, "The Ultimate Bush." The product, priced at $32 ( Rs.2,840), is being promoted as SKIMS' "most daring panty yet".

It allows customers to choose any "carpet colour" they like. While some fans praised the creativity, others reacted with surprise.

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