New Delhi, Oct. 2 -- Gurugram-based clean-label beverage brand SORRY SUGAR is an emerging start-up in the coffee market. Launched in early 2026, the brand has crossed Rs.1 crore in revenue in its first month of operations. It is now targeting an annual recurring revenue (ARR) of more than Rs.60 crore by the end of the financial year as it looks to expand its presence across India.

The start-up currently operates three offline stores across Delhi and Gurgaon. It raised $1 million in its first seed funding round, led by the Dhanuka family and Amishi London. The company plans to use the capital to expand its online and offline presence.

The brand offers coffee premixes with zero added sugar. Its portfolio includes monk fruit-sweetened beve...