New Delhi, Oct. 2 -- The rollout of the goods and services tax (GST) reforms has triggered a wave of consumer complaints, with the National Consumer Helpline receiving 3,981 GST-related calls in the first 10 days since the new rates took effect on 22 September.

Some 69% of these calls were grievances, underscoring both heightened consumer expectations and widespread confusion over which commodities were impacted by the reform. The remaining 31% were related to queries, the consumer affairs ministry said in a statement on Thursday.

According to official data, 1,992 grievances have been forwarded to the Central Board of Indirect Taxes and Customs (CBIC) for action, while 761 were escalated in real time to companies for redressal. The Cent...