New Delhi, Aug. 25 -- Quick Service Restaurants (QSRs), which are largely concentrated in metro cities, have been impacted by weak consumer demand, high competitive intensity, and certain political and regional issues in recent quarters. This weak demand persisted in the June quarter as well, with same-store sales growth (SSSG) remaining flat to negative across the board.

Amid these challenges, there is growing optimism that regulatory changes could provide some relief. Analysts believe the proposed GST overhaul could benefit these companies by potentially reducing the cost of some raw materials (RMs). These savings may then be passed on to consumers to make offerings more attractive, which could, in turn, help revive demand.

Major bran...