New Delhi, Oct. 8 -- Amazon India expects the Great Indian Festival 2026 to surpass previous records, with early deals launched ahead of the main sale already seeing growth of around 35-40%, Saurabh Srivastava, Vice President, Categories, Amazon India, told LiveMint in an exclusive interview.

The Great Indian Festival opened to all customers at midnight on October 8, with deals across smartphones, electronics, fashion, beauty, home, kitchen and everyday essentials.

"We generally do not look at the festive season only in terms of sales numbers. We look at several parameters, including customer frequency and the performance of Amazon Now in the cities where we are launching it. Wherever Amazon Now has been launched, we are seeing customer...