New Delhi, March 24 -- A long-standing anomaly in telecom pricing that effectively nudges users into 13 recharges a year is back in the spotlight. The government is looking to push operators to more actively promote their 30-day recharge plans to improve consumer awareness, according to communications minister Jyotiraditya Scindia.

The issue was recently raised by lawmaker Raghav Chadha in parliament. He flagged that the operators offer so-called 'monthly' recharge plans with a validity of 28 days. The same prompts users to recharge 13 times a year instead of 12 and puts additional burden on them.

"We are urging TSPs (telecom service providers) to market that 30-day plan a little more, but that is already prevalent," Scindia told Mint....