Google dodges forced AdX sale as US judge orders changes to ad tech business
New Delhi, Sept. 2 -- Alphabet Inc.'s Google doesn't have to sell off its advertising exchange and instead must make its ad tech tools work with those operated by rivals, a federal judge ruled Wednesday, in a move that saves the tech giant from a second bid to force a breakup.
US District Judge Leonie Brinkema issued her decision under seal accompanied by a short order rejecting the Justice Department's bid to force a sale of Google's AdX. Instead, she ordered proposed behavioral changes to Google's business without describing what those are. The redacted decision will be issued later.
Brinkema's decision allows Google to avoid a forced sale after an April 2025 ruling that the company illegally monopolized two advertising technology mar...
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