New Delhi, July 11 -- India's two largest luxury carmakers, Mercedes Benz and BMW, are seeing electric vehicles (EVs) account for a sharply rising share of their sales, but they remain divided on the role of hybrid technology in the market.

While market leader Mercedes-Benz argues affluent buyers still seek the range assurance offered by hybrids, BMW believes the rapid adoption of EVs in the luxury segment makes hybrids an unnecessary transitional technology.

The contrasting strategies highlight how the two German rivals are pursuing different routes to defend market share and profitability as their battle for the top spot in India's luxury car market intensifies, with Mercedes occupying the top spot in India's luxury car market for abo...