New Delhi, Sept. 30 -- BENGALURU: Furniture rental startup Furlenco is doubling down on its premium offerings to fuel growth as it prepares for a public listing, according to company founder and chief executive officer (CEO) Ajith Karimpana.

40% of our products are 50% more premium than our competitors in the market. Our premium products drive about 40% of our revenue," Karimpana told Mint in an interview.

Furlenco's closest rival is initial public offering (IPO)-bound Rentomojo, which offers monthly subscriptions for furniture, appliances, and even hospital beds. For fiscal year 2025 (FY25), Rentomojo reported unaudited net revenue of Rs.270 crore, with net profit rising to Rs.40 crore from Rs.22 crore in FY24, an 82% jump. The company...