New Delhi, Oct. 14 -- As TV suffers a slow decline and audiences rush to dopamine-fuelled shortspan entertainment, makers of hit soap operas that dominated Indian entertainment are turning to microdramas and other short video and audio formats.

Kolkata-headquartered Magic Moments Motion Pictures-a regional powerhouse behind nearly 40 Bangla daily soaps, including Sreemoyee and its Hindi superhit remake Anupama-plans to launch a short-video storytelling app by February.

"People across India are gradually moving to digital viewing. While commuting or having a lunch break, people are binge-watching many short videos," said Saibal Banerjee, director and owner of Magic Moments. "In a couple of years, the microdrama sector could reach an init...