Mumbai, July 9 -- There was a time when a bank's role ended after it credited your salary, sanctioned your loan and reminded you about your EMI (equated monthly instalment). It now wants to engage deeper with your everyday life-helping you book holidays, order food, buy gift cards, and perhaps even find a matrimonial match or check your horoscope. For one, Bank of Baroda, India's second-largest state-owned lender, plans to do all of these and more by integrating a range of lifestyle services into its digital banking platforms.

The bank plans to integrate shopping and payments onto its platforms, according to a call for bids document seen by Mint. Bank of Baroda wants bidders to develop a solution that can be used across its platforms.

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