New Delhi, Oct. 5 -- YouTube, probably the most popular streaming platform in the world, has seen exponential growth in its user base over the last few years, especially in India, which is their largest market.

As per Global Media Insight, YouTube boasts of a staggering 491 million users in India, almost double of their second biggest market, the USA, where the number of YouTube users is around 253 million.

In countries like the UK and USA, YouTube has also seen massive growth in connected TV viewing, where it is racing ahead of broadcasters or other content streaming services.

This surge in connected TV viewing is making the company consider shifting to AI-driven ad placements in between videos, which they believe will help brands hav...