Bengaluru, April 14 -- Senior housing developers and operators, which build and manage residential communities for those aged 55 and above, are looking to ramp up operations by acquiring land, expanding into new cities, and adding premium services as demand for such homes rises.

The senior living segment in India has seen mixed success in the past, and has remained under-penetrated. That is fast changing, though, with operators riding a strong demand, and developers too, entering the space.

Bengaluru-based Manasum Senior Living, which has four operational projects in the city and one in Goa, has entered Chennai, Mysuru, Tirupati, Mangaluru, and Pune. It will be launching the first senior living project in GIFT City, Gujarat, and plans t...