New Delhi, Sept. 15 -- AI interactive content company Flam has raised $40 million in a Series B round led by QED Investors, as the startup looks to expand its product suite and scale enterprise sales globally, the company said on Tuesday.

Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan and actor Shah Rukh Khan participated in the round, along with existing investors RTP Global and Dovetail, the company added.

The new funding will be used for research and development of Flam's AI models, expanding its product suite and scaling enterprise sales globally.

The company declined to disclose its valuation in the series B funding round. According to data from Tracxn, the company was last valued at $32.3 million.

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