New Delhi, Sept. 1 -- Personal contacts, influencers and digital peer groups remain major sources of investment information for Indian investors. Sebi's 2025 investor survey found that 62% of investors said their investment decisions were partly or fully influenced by finfluencer recommendations.

The growing influence of financial creators, however, comes with a regulatory concern. A CFA Institute study of 48 of India's top finfluencers, released on 28 July, found that only 6% of those in its sample were registered with Sebi as investment advisors or research analysts, even though a third openly provided explicit recommendations on which stocks to buy, sell or hold, sometimes accompanied by a "not financial advice" disclaimer.

With a li...