New Delhi, Nov. 10 -- Consumers taking personal loans for festive expenses are increasingly prioritising instant disbursals and convenient end-to-end digital processes over traditional factors such as interest rates, revealed a new survey by Paisabazaar.

According to the survey, conducted among over 10,200 respondents, 42% of consumers said they chose their lender for quick disbursal with minimal documentation, while 25% said the lowest interest rate was the most important factor in choosing an offer - underscoring a shift toward speed and simplicity in borrowing behaviour.

A large majority - 80% of respondents - said they prefer guided digital platforms like Paisabazaar for loan comparison and application, with 53% citing faster approv...