New Delhi, July 30 -- Bajaj Finance is betting that artificial intelligence (AI)-powered cameras, not sales staff, will become the first point of contact with customers as they walk into its stores.

The non-bank financier plans to expand an AI-backed facial recognition system from 544 stores to 3,000 by March 2027, using cameras to identify existing customers in real time and trigger personalized offers. The rollout comes as Bajaj Finance steps up investments in AI to improve customer conversion, reduce turnaround times and curb fraud.

Rajeev Jain, vice-chairman and managing director of Bajaj Finance Ltd, told shareholders at the company's annual general meeting on Thursday that the infrastructure is already operational in more than 500...