New Delhi, July 30 -- Food delivery firm Eternal (Zomato) said on Wednesday it will not heed an advisory by the National Disaster Management Authority (NDMA) that calls for platform-based firms to suspend gig-work between 11am and 4pm during rain- or heatwave-related IMD alerts.

"The 11am-4pm window is a peak period for food delivery, and mandating a shutdown during this time would significantly affect the earnings of both our restaurant and delivery partners. Given this, we have not enforced a platform-wide pause," said an Eternal spokesperson.

"Given the extreme weather conditions during these months, April to June is when delivery partners earn the highest per-order payouts," they added.

Unlike past advisories by the NDMA, which is ...