New Delhi, Aug. 4 -- Eicher Motors Ltd's June quarter (Q1FY26) performance was supported by rising premium motorcycles volumes, higher rural penetration and continued export momentum. Royal Enfield (RE) volumes surged 17% year-on-year to 265,528 units. The company indicated that demand remains steady, particularly among younger buyers and in rural India. Realizations dropped 1% year-on-year to Rs.184,855 per vehicle, but were up 2.4% sequentially. Put together, consolidated net sales grew 15% year-on-year to Rs.5,042 crore.

Eicher's product strategy is simple: keep it fresh and premium. Recent launches, including the Classic 650 and the refreshed Hunter, have seen good traction. The company is now doubling down on key models like the Cla...