New Delhi, July 28 -- Dubai has launched a new campaign encouraging residents to invite friends and relatives to visit the emirate after tourism was hit by the recent conflict involving the US, Israel and Iran.

The move comes just months after Dubai celebrated a record tourism year, welcoming 19.59 million international visitors in 2025. However, visitor numbers have plunged sharply since the conflict, with hotel occupancy dropping from around 80% to a projected 10% after missile attacks targeted the emirate in March, CNN reported.

To attract more tourists, authorities have introduced 'A Dubai Invite', a programme that offers UAE citizens and residents reward packages worth up to AED 3,000 (around Rs.78,300) for inviting family members ...